Spotlight Solutions: How Can I Create a Kick-Butt Biography?

To help you understand how to effectively utilize PR to elevate your career, I’ve created the quick tutorial videos: SPOTLIGHT SOLUTIONS This installment answers the question: How Can I Create a Kick-Butt Biography?   Got a question about PR? Send it to:...

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INTERVIEW: What Every Filmmaker Needs to Know about Working with a Publicist

  Whether you’re a seasoned director or a recent actor-turned-creator, it doesn’t take long to realize that promoting your project is part of the big picture.   In order to have an impact on the world…people have to know your project exists. Publicity can help to move your project and your career forward by sharing your art with the world.   Of course, I realize that you don’t know…what you don’t know. So, when Angela Matemotja asked me to be a guest on her Indie Film Tribe Podcast…I jumped at the chance to share some PR tips.   Listen now to our...

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Spotlight Solution: What are First PR Steps After I Book a Role?

To help you understand how to effectively utilize PR to elevate your career, I’ve created the quick tutorial videos: SPOTLIGHT SOLUTIONS   This installment answers the question: What are the First PR Steps After I Book a Role?   Got a question about PR? Send it to:...

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#PRTips4Actors: Create Smart Quotes Reporters Will Love to Rip + Print

Reporters love to include smart quotes in their articles. And, by smart, I mean something that isn’t generic…boring…or simply uninteresting.   However, Reporters don’t always have time to conduct an interview to get a good one. That’s why inserting a solid quote into your press release can give Reporters something useful to rip + print – so they never miss a deadline.   But, I realize that many actors aren’t exactly sure how to craft a good quote. And, sometimes you’re limited by a non-disclosure agreement, so you’re not allowed to talk about...

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My Oscars Message for You

It’s Oscars week – a.k.a. the biggest publicity week in Hollywood.   And the winner is… Who do you think will be the excited few to hear their names called this year?   Since I don’t work for the accounting firm tallying the votes, I have no idea who will take Oscar home. But, what I do know is that it will be no accident. Yes, the winners are talented…and everyone nominated has proven themselves to be talented as well.   However, what I’m talking about goes way beyond the artistic “show” side of show biz. It falls in the latter “business” side. I’m...

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5 Areas Impacting Your Public Image

Admit it…you’ve searched for your name online to see what would come up, right?! Well, if you haven’t — go ahead…do it now. What popped up?   Is it you…or someone else with your name? Find a few success stories about your career…or nothing at all? Does it seem positive…or full of secrets, rumors and scandals?   Whether you actively work on creating it or not — your public image is out there.   It takes less than a second to form a lasting impression and many people associate your public image with your reputation. Both can take years to build and...

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