#PRTip: Share A Story

One of the hardest things to do during an interview is to captivate your audience.   You want to gain fans, but you also need to share the details about your latest project. Try too hard…and you run the risk of looking desperate. Take a more casual approach…and you can come off as uninterested or even a jerk.   Do yourself a favor and prepare for an interview by determining in advance a story or two from the set to share. It can be about something exciting that happened in-between takes, a silly moment during the downtime or something you learned from working opposite a...

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What Every Actor Needs to Know About PR

Whether you’re at an industry party, a family picnic or standing in a casting director’s office — one of the most common questions an Actor hears is: “What have you been working on lately?”   Wouldn’t it be amazing if the person asking the question already knew the answer? Perhaps they saw a casting announcement posted online, read a feature article about you, or maybe they listened to a podcast you were a guest on.   Now, their question becomes: “I saw you worked on that new comedy series…how was that?” Suddenly, it’s like a whole new world. You’re in the game...

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Securing “Official” Production Photos

Everyone’s heard the saying: a picture is worth a thousand words.   And, it’s true. A photo can instantly convey a complex idea, meaning or essence of its subject. That’s why it’s important to snap some pictures on-set while shooting your projects. These behind-the-scenes images showcase you in action…and fans love them.   However, it’s not always possible to take photos…especially on high profile projects. If you’ve been hired for a TV show or studio film recently, you might have encountered a policy that bans you from bringing a camera to set.   Why?...

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What’s Your Publicity GOAL?

Here’s a quick tip to help you understand how to put PR to work in your career.   This video tackles the question: What’s Your Publicity Goal?     Need help determining your PR goal? Contact us:...

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3 Steps to Prep Your PR

You work hard as an actor. Years of training to learn the craft, getting decent representation, networking with industry, securing auditions, hopefully booking the job. But don’t stop there.   In today’s fast-paced industry, it’s important that you put effort into promoting your successes. You can be an incredibly talented actor but if no one notices, where does that leave you?   Instead, let’s say you grab some press attention. What if an online publication decides to write a story about you, focusing on your latest role? They interview you over the phone and ask for...

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#PRTip: Always Be Authentic

  It’s no secret – the number of fans you accumulate is often the result of your “likeability factor”.   What does that mean?    Well…why someone likes you, can range from admiration and respect, to feeling comradery or empathy, to a million other reasons. And, a lot of the time there isn’t one single reason, but a combination that makes a person simply “like” you.   This is why it’s important that you inject some of your personality into your public persona — yes, you have a public persona. And, not only do your fans want to find out more about what...

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