#PRTip: Always Be Authentic

  It’s no secret – the number of fans you accumulate is often the result of your “likeability factor”.   What does that mean?    Well…why someone likes you, can range from admiration and respect, to feeling comradery or empathy, to a million other reasons. And, a lot of the time there isn’t one single reason, but a combination that makes a person simply “like” you.   This is why it’s important that you inject some of your personality into your public persona — yes, you have a public persona. And, not only do your fans want to find out more about what...

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INTERVIEW: Tammy Lynn Talks Candidly with Cinema After Dark

If you’re at all familiar with me…then you know that I love to talk honestly about PR.   Whether you’re an Actor, Filmmaker or other Creative Artist…I believe it’s vital for you to understand how to build buzz in your career.   But, I also realize that many of you simply don’t know what to do or when to start. That’s why I always jump at the chance to share publicity tips, hints and ideas.   I recently had a chance to be a guest on the Cinema After Dark Podcast hosted by Max Cole.   We discuss all about PR — from when to get...

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Spotlight Solutions: How Can I Create a Kick-Butt Biography?

To help you understand how to effectively utilize PR to elevate your career, I’ve created the quick tutorial videos: SPOTLIGHT SOLUTIONS This installment answers the question: How Can I Create a Kick-Butt Biography?   Got a question about PR? Send it to:...

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INTERVIEW: What Every Filmmaker Needs to Know about Working with a Publicist

  Whether you’re a seasoned director or a recent actor-turned-creator, it doesn’t take long to realize that promoting your project is part of the big picture.   In order to have an impact on the world…people have to know your project exists. Publicity can help to move your project and your career forward by sharing your art with the world.   Of course, I realize that you don’t know…what you don’t know. So, when Angela Matemotja asked me to be a guest on her Indie Film Tribe Podcast…I jumped at the chance to share some PR tips.   Listen now to our...

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Spotlight Solution: What are First PR Steps After I Book a Role?

To help you understand how to effectively utilize PR to elevate your career, I’ve created the quick tutorial videos: SPOTLIGHT SOLUTIONS   This installment answers the question: What are the First PR Steps After I Book a Role?   Got a question about PR? Send it to:...

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#PRTips4Actors: Create Smart Quotes Reporters Will Love to Rip + Print

Reporters love to include smart quotes in their articles. And, by smart, I mean something that isn’t generic…boring…or simply uninteresting.   However, Reporters don’t always have time to conduct an interview to get a good one. That’s why inserting a solid quote into your press release can give Reporters something useful to rip + print – so they never miss a deadline.   But, I realize that many actors aren’t exactly sure how to craft a good quote. And, sometimes you’re limited by a non-disclosure agreement, so you’re not allowed to talk about...

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