Don’t Panic: Save Your Successes

Yippee…you’ve landed in a feature article on a popular website! The story showcases your work and even highlights how your amazing talents have evolved over the years. It’s the perfect article to share with the world – and you do. You send the link to everyone you know, post it on social media, give it to your Reps to share, add it to your newsletter and more.   Fast forward a few months later…and an industry insider emails you to let you know the link you shared is broken. First of all…WOW…this person is actually trying to read the article about you – so cool! But,...

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PR QUICK TIP: Don’t Air Dirty Laundry

I’ve created this PR QUICK TIP video to help you understand how to effectively utilize PR in your career. This installment addresses how to positively promote a project even if the experience was a nightmare!   Got a PR issue you need help with? Send it to:...

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5 Tips for Building a Solid Press Target List

There are so many outlets reporting entertainment news these days, but not all of them cover every project. Some focus on film, others TV, or stage and even digital projects have specific Reporters writing about the latest releases. So, it’s smart for you to have a solid Target list before starting any press campaign. I always encourage my clients to share with me any outlets that they want to focus our efforts on…because my goal is to help you gain attention from the press outlets you want. Whether you work with a PR pro or take a Do-It-Yourself approach, it’s just good business...

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A Holiday Wish from Your Publicist!

Many of you will be seeing friends and family members that you haven’t seen for some time. Inevitably they’ll be asking…“So, how’s the career going?”   Do you know what you’re going to say? If you’re like many creative professionals…you’ll skirt around the topic and probably give some sort of answer that has nothing to do with what you’ve actually been doing this year. Sound familiar?   What if this year you try to set yourself up with a different response? Take stock of everything you’ve worked on during the year and instead of beating yourself up for not...

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#PRTip: Share A Story

One of the hardest things to do during an interview is to captivate your audience.   You want to gain fans, but you also need to share the details about your latest project. Try too hard…and you run the risk of looking desperate. Take a more casual approach…and you can come off as uninterested or even a jerk.   Do yourself a favor and prepare for an interview by determining in advance a story or two from the set to share. It can be about something exciting that happened in-between takes, a silly moment during the downtime or something you learned from working opposite a...

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What Every Actor Needs to Know About PR

Whether you’re at an industry party, a family picnic or standing in a casting director’s office — one of the most common questions an Actor hears is: “What have you been working on lately?”   Wouldn’t it be amazing if the person asking the question already knew the answer? Perhaps they saw a casting announcement posted online, read a feature article about you, or maybe they listened to a podcast you were a guest on.   Now, their question becomes: “I saw you worked on that new comedy series…how was that?” Suddenly, it’s like a whole new world. You’re in the game...

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