#PRTips4Actors: Always Snap BTS Photos — ALWAYS!
Always Snap BTS (Behind-the-Scenes) Photos — ALWAYS! Fans love to get an inside glimpse into the world of entertainment. They’re fascinated by what goes on behind the scenes and nothing shares that better than a photo. This is why a simple snapshot of you hanging out on the set can go a long way at literally showing you are part of that world. This adds a layer of career credibility while satisfying an audience’s hunger to learn more about that project. Of course, sometimes you have to be very careful of what and when you can share these images. It’s imperative that you...
read moreSpotlight Solutions: When to Contact the Press
In an effort to help you understand how to effectively utilize PR to elevate your career, I’ve created: SPOTLIGHT SOLUTIONS What’s that? Spotlight Solutions are quick tutorial videos that I will be posting periodically to offer you answers to some of the most common questions about PR. This installment answers the question: When Should I Be Contacting the...
read more#PRTips4Actors: Start Contacting the Press Early
Start contacting the press early! Many outlets and Reporters like to plan their feature stories in advance. They want to make sure they have time to watch, read, and research the project or person they’re covering. However, not every outlet is the same…and different types of media have different deadlines. Those known as ‘long-lead’ outlets, which include the beautiful glossy printed magazines, need 3-5 months advance notice for feature stories – yes, I said MONTHS! Of course, some outlets can turn around a story within minutes, which is the case for...
read more3 Tips for PR Success
No matter what level you’re at in your career, it’s never too soon to start thinking about how to gain more attention for your talents. This is why, right now…I want to encourage you to spend some time really thinking about where you’re at and where you want to be. Figure out your goals and then start to create a game plan for achieving them. Seriously, you all work so hard at booking jobs and creating your own projects, that it pains me to see when you overlook opportunities to share your successes with the world. I most of the time…it’s simply...
read moreHappy New Year!
Another year is over — seriously?! I can’t believe how quickly the time flies. I had an amazing 2016 working with so many of you: actors, directors, creators and other artists. I really do get excited for each of your successes…and enjoy helping you share them with the world! So, as we ring in the New Year…just know how much I’ve appreciated all of your buzzworthy moments in 2016. And, I can’t wait to see how much buzz we can build together in 2017! THANKS…and Happy New...
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