2 Factors for Answering “What’s New?” Without Fear
Whether you’re at a networking event, a family gathering, an audition or you simply run into an old friend while shopping…at some point you’re going to be asked: What’s new? Of course, it might not be phrased exactly like that. It might sound something like: What have you been up to lately? How’s it going? What’s been keeping you busy these days? When this happens, some of you will dive into an answer with enthusiasm, grateful for the opportunity to catch-up. However, many of you will panic. You know the feeling, the one where your body literally...
read more5 Ways to Stop Scaring-Off a Reporter
Reporters are constantly on the hunt for a good story – that’s their job. But, what is considered “good” for one is not going to be suitable for all. This is where things can get a little tricky. The last thing you want to do is give a Reporter a reason to “pass” on your story simply because you don’t know the protocol of pitching them. And, I believe it all starts with how you treat a Reporter. I’m not saying that anyone is being bad on purpose. I’m merely suggesting that some Actors and Filmmakers might not know what is and is not appropriate when reaching out to...
read more5 Tips to Get ‘Press Ready’ During Downtime
It’s inevitable. Every actor will experience some downtime in their career. Whether it’s due to a summer hiatus, industry strike, or a personal lull in auditions — things will slow down. How you spend that downtime is entirely up to you and taking a short break is always smart for recharging your battery. But, if you extend it for too long, it can cause you to feel overwhelmed and underprepared once everything kicks back up again. What if instead of letting weeks go by willy-nilly, you use some of this time to get a jump start on your PR and set yourself up for success...
read more3 Steps You Should Take to Boost Your Career Buzz
Buzz doesn’t just happen. It’s typically the result of a long-term strategy that has been well-crafted and executed with consistency. In fact, studios, networks and even celebrities employ an entire team of people to create attention for their work. Let’s face it, there’s an entire industry that centers around building buzz. So, I understand why you might feel a little overwhelmed by the whole thing. The good news is that in today’s entertainment environment, you don’t have to be an established “name” to grab attention. There are things that you can do right...
read more#PRTip: Create Multiple Versions of Your Biography
Not all Biographies are created equally, so don’t rely on one single version to tell your whole story. Instead, it’s smart to have a few different Bio’s ready to go to fit each of your different needs. If you’re a multi-hyphenate, then at some point you will probably need a Bio that focuses each of the different areas you’re now working in. So, write one that highlights you as an Actor which could also mentions your directing, producing or writing experience. But, also write a version that mainly highlights you as the Creator/Director/Producer/Writer and then goes on to...
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