Building S.M.A.R.T.E.R. Career Buzz
One of my favorite sayings is: Work Smarter, Not Harder. Of course, this is not always so easy to follow when it comes to building your career buzz. That’s why one of the first questions I ask every client when we start working together is: What are your PR goals? Over the years, I’ve discovered that for many of you, this is not an easy question to answer. And, it’s not your fault…because many of you simply don’t know what you don’t know. To help, I want to introduce you to the S.M.A.R.T. way for setting your PR objectives. The acronym was introduced back in the...
read moreBe Inspired with Passion and Purpose
Most people gravitate towards a good story. We can’t help it. We long for creating connections that bind us together as human beings. So, it’s no wonder why a personal story behind the making of a project can elevate intrigue and grab genuine attention. People like getting to know the artist behind the art. One recent example of this is Bradley Cooper’s film “A Star Is Born.” The co-writer, director and star of this latest remake opened up during the promotional tour for the film about spending four years on this passion project. He revealed how he tapped into his own...
read moreThanks to YOU
We here at Spotlight PR would like to express our sincerest THANKS to YOU. Thank You for all your smart questions, creative ideas, artistic endeavors and career successes we’ve had the pleasure to assist you with, either directly or in-directly. Most of all, Thank You for your continued support throughout the years! Again, many...
read more5 Simple Ways to Say Thanks to a Reporter
Expressing ‘Thanks’ can be powerful — both for the person giving and for the one receiving. Recognizing someone who takes the time to showcase your career successes will probably make you feel good — as long as it comes from a place of sincerity. But, you’d be surprised at how many people often forget to convey a little gratitude to a Reporter. I’m not suggesting you do anything extravagant. In fact, NEVER send a gift or money or anything else that might compromise a Reporter’s ethics or integrity. And, don’t fake it. If you’re looking...
read more5 Things To Do Before Your Next Booking
Whether things are busy or slow…Actors should always have their tools ready to go. You never know when Casting might stumble upon your website, a Studio Exec requests your Bio, or a Director takes a look at your demo reel. And, then…once you land a fresh booking, are you prepared to promote it? Instead of scrambling to gather all your materials after you book a job, do a little prep work now and save yourself from all that anxiety later. Here’s 5 Things to Do Before Your Next Booking: 1. Get Your Bio in Order I know…I know…you hate your Bio. Well, that’s the...
read more
Follow Spotlight PR