Get PR Savvy: Theatre Timing
No matter what type of project you’re working on, one of my biggest pieces of advice with any savvy publicity campaign is always…START EARLY. And, this is especially true when it comes to Theatre press. If you wait too late to pitch your show or story opportunity to a Reporter, then it’ll be dead-in-the-water from the very beginning – no matter how great the show is. So, my PR Savvy Tip: Start your press outreach at least 8 weeks in advance when it comes to Theatre shows. This timing may sound long, but if you can start 10 weeks from the premiere date – even...
read morePR Term to Know: LEAD TIME
Lead Time: What is it? And, why is it important to your PR strategy? First, let’s define it: ‘Lead Time’ is the amount of time needed by reporters and producers to cover a specific story. Now, let me explain why you should care about it: The amount of lead time you have can directly affect your press campaign’s outcome. Some outlets require a longer lead time. For example, all those glossy magazines determine their stories 3-5 months in advance. While others, like online breaking news sites, require almost no lead time and can turn around a story within...
read moreEvery Actor Needs a Logline: Here’s How to Craft Yours
Loglines have been a promotional tool in Hollywood for years. Traditionally, they have been used to help screenwriters, producers, sales agents and other industry insiders seek interest for their latest project. A one (maybe two) sentence synopsis shares the plot and emotional hook of a screenplay or project. Today, loglines are also commonly used to attract an audience. Every time you hit the guide button on your TV remote and the description of that movie or episode pops up — that’s basically a logline. When crafted properly, loglines can be one of the most efficient and...
read moreBuild Your Brand Equity: What’s the Point of PR?
One of my biggest goals is to help you understand how, when and why they need to incorporate PR into their career. I get calls all the time from Actors who know they should be using PR, but aren’t sure where to begin – sound familiar? The nuts and bolts of how it works and when to start are often more clear cut, but the issue of why you need to be using PR in your career is not always as obvious. So, let me ask you: What’s the Point of PR? If you’re not sure…you’re not alone. I started working with a client that had never used any PR in his career before. He asked plenty of...
read morePromotional Tool: 7 Ideas for Sharing Your Press Success
Trust me…it’s always exciting when you land a little press coverage. An Actor recently told me, “It was like magic. I clicked on the link you emailed me and up popped a lovely article all about me.” She was thoroughly giddy and I was thrilled for her. But, then I realized that she also thought that was the end…that her marketing work was done. And, if you’re thinking the same thing, I want to tell you – treat it like it’s the beginning. For most Actors, your career goal is to book more jobs, right? Well, one of the key steps for doing that...
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