Strike-Friendly PR that Won’t Get You into Trouble
If you’re an actor appearing in a studio, network or other AMPTP member project – you can’t promote it in any way…period! Officially you’re NOT ALLOWED to do any promotion/publicity services at the direction of an AMPTP company, such as: tours, personal appearances, interviews, conventions/fan expos, festivals, For Your Consideration events, panels, premieres/screenings, award shows, junkets, podcast appearances, social media, and studio showcases. WOW! That’s a lot of stuff you CAN’T DO. So, does that mean all your hard work and talent goes unnoticed if it...
read more3 Ways PR Increases Your Industry Presence
One of the first questions I ask any Actor or Filmmaker when they call me is: What is your goal? And ALL of them have the same answer: MORE! More opportunities, more jobs, more work, more roles, more funding, more…more…more. It’s a good goal and one that many of you can achieve. Of course, there’s no single way to get more. But, increasing awareness about your talents within in the industry can be a key factor to reaching that goal. And, it makes sense…the more industry insiders know who you are and what you can do – the more they’ll remember you when the time is...
read morePR Do’s & Don’ts During Uncertain Times
People have a natural curiosity about the world. We want to know what’s happening – all the time. We live in a 24/7 news cycle with the expectation that the news we receive is literally up-to-the-minute about everything – from good to bad and everything in-between. When times are difficult and the world is in a crisis, the news can often feel intense. Of course, this is important for keeping people informed and safe, but your psyche can only handle so much of this type of serious news. When our brains need a break, people often turn to entertainment. In...
read moreTurn Your Story into a Press Magnet
Whether you’re an Actor, a Creator or some other type of creative Artist, one key factor to your career success is attracting attention for your work. Let’s face it, the more awareness you generate, the more likely it is that you can afford (both mentally and financially) to keep doing what you love. So, this is why you’re probably always searching for ways to build your fan base, which has led you to the idea of using press to build your buzz. Press articles about you have the potential to reach out to people who don’t know anything about you and deliver them as a...
read moreQUICK TIP – Publicity Photos: Tone Matters
I’ve created this QUICK TIP for ACTORS video to help you understand how to effectively utilize PR in your career. This installment focuses on PUBLICITY PHOTOS…and the importance of a photos TONE! Got a PR issue you need help with? Send it to:...
read more2 Factors for Answering “What’s New?” Without Fear
Whether you’re at a networking event, a family gathering, an audition or you simply run into an old friend while shopping…at some point you’re going to be asked: What’s new? Of course, it might not be phrased exactly like that. It might sound something like: What have you been up to lately? How’s it going? What’s been keeping you busy these days? When this happens, some of you will dive into an answer with enthusiasm, grateful for the opportunity to catch-up. However, many of you will panic. You know the feeling, the one where your body literally...
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