5 Ways to Stop Scaring-Off a Reporter
Reporters are constantly on the hunt for a good story – that’s their job. But, what is considered “good” for one is not going to be suitable for all. This is where things can get a little tricky. The last thing you want to do is give a Reporter a reason to “pass” on your story simply because you don’t know the protocol of pitching them. And, I believe it all starts with how you treat a Reporter. I’m not saying that anyone is being bad on purpose. I’m merely suggesting that some Actors and Filmmakers might not know what is and is not appropriate when reaching out to...
read more5 Tips to Get ‘Press Ready’ During Downtime
It’s inevitable. Every actor will experience some downtime in their career. Whether it’s due to a summer hiatus, industry strike, or a personal lull in auditions — things will slow down. How you spend that downtime is entirely up to you and taking a short break is always smart for recharging your battery. But, if you extend it for too long, it can cause you to feel overwhelmed and underprepared once everything kicks back up again. What if instead of letting weeks go by willy-nilly, you use some of this time to get a jump start on your PR and set yourself up for success...
read more3 Steps You Should Take to Boost Your Career Buzz
Buzz doesn’t just happen. It’s typically the result of a long-term strategy that has been well-crafted and executed with consistency. In fact, studios, networks and even celebrities employ an entire team of people to create attention for their work. Let’s face it, there’s an entire industry that centers around building buzz. So, I understand why you might feel a little overwhelmed by the whole thing. The good news is that in today’s entertainment environment, you don’t have to be an established “name” to grab attention. There are things that you can do right...
read more#PRTip: Create Multiple Versions of Your Biography
Not all Biographies are created equally, so don’t rely on one single version to tell your whole story. Instead, it’s smart to have a few different Bio’s ready to go to fit each of your different needs. If you’re a multi-hyphenate, then at some point you will probably need a Bio that focuses each of the different areas you’re now working in. So, write one that highlights you as an Actor which could also mentions your directing, producing or writing experience. But, also write a version that mainly highlights you as the Creator/Director/Producer/Writer and then goes on to...
read moreHow to Create a Personal Electronic Press Kit to Send to Agents and Managers
Searching for a new Agent or Manager is a competitive business. Depending on the time of year, their offices might receive hundreds or possibly even thousands of submissions from Actors all looking for the same thing — new representation. So, how can you stand out from the crowd and make them see how talented you really are? I’d suggest that you don’t use the same tired tactic of sending out a basic headshot and link to your demo reel. Instead, try implementing a tool that is built specifically to grab attention at a single glance: the personal Electronic Press Kit...
read moreBest Face Forward: 5 Tips for Controlling Your Public Image
There’s a lot of amazing content being created these days. From networks to streaming, films to indie projects—it’s hard to keep up. The best part is that audiences everywhere are discovering seriously talented actors who they’re excited to learn more about so they head online, do a search and, depending on what they find, possibly become a life-long fan. Whether you actively work on it or not, your public image is out there for anyone to find. And in case you didn’t realize, it’s also synonymous with your reputation. Since both can take years to build and...
read more
Follow Spotlight PR