5 Tips for Building a Solid Press Target List
There are so many outlets reporting entertainment news these days, but not all of them cover every project. Some focus on film, others TV, or stage and even digital projects have specific Reporters writing about the latest releases. So, it’s smart for you to have a solid Target list before starting any press campaign. I always encourage my clients to share with me any outlets that they want to focus our efforts on…because my goal is to help you gain attention from the press outlets you want. Whether you work with a PR pro or take a Do-It-Yourself approach, it’s just good business...
read moreA Holiday Wish from Your Publicist!
Many of you will be seeing friends and family members that you haven’t seen for some time. Inevitably they’ll be asking…“So, how’s the career going?” Do you know what you’re going to say? If you’re like many creative professionals…you’ll skirt around the topic and probably give some sort of answer that has nothing to do with what you’ve actually been doing this year. Sound familiar? What if this year you try to set yourself up with a different response? Take stock of everything you’ve worked on during the year and instead of beating yourself up for not...
read more#PRTip: Share A Story
One of the hardest things to do during an interview is to captivate your audience. You want to gain fans, but you also need to share the details about your latest project. Try too hard…and you run the risk of looking desperate. Take a more casual approach…and you can come off as uninterested or even a jerk. Do yourself a favor and prepare for an interview by determining in advance a story or two from the set to share. It can be about something exciting that happened in-between takes, a silly moment during the downtime or something you learned from working opposite a...
read moreWhat Every Actor Needs to Know About PR
Whether you’re at an industry party, a family picnic or standing in a casting director’s office — one of the most common questions an Actor hears is: What have you been working on lately? Wouldn’t it be amazing if the person asking the question already knew the answer? Perhaps they saw a casting announcement posted online, read a feature article about you, or maybe they listened to a podcast you were a guest on. Now, their question becomes: I saw you worked on that new comedy series…how was that? Suddenly, it’s like a whole new world. You’re in the game and you...
read moreSecuring “Official” Production Photos
Everyone’s heard the saying: a picture is worth a thousand words. And, it’s true. A photo can instantly convey a complex idea, meaning or essence of its subject. That’s why it’s important to snap some pictures on-set while shooting your projects. These behind-the-scenes images showcase you in action…and fans love them. However, it’s not always possible to take photos…especially on high profile projects. If you’ve been hired for a TV show or studio film recently, you might have encountered a policy that bans you from bringing a camera to set. Why? Well,...
read moreWhat’s Your Publicity GOAL?
Here’s a quick tip to help you understand how to put PR to work in your career. This video tackles the question: What’s Your Publicity Goal? Need help determining your PR goal? Contact us:...
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