#PRTips4Actors: Create Smart Quotes Reporters Will Love to Rip + Print
Reporters love to include smart quotes in their articles. And, by smart, I mean something that isn’t generic…boring…or simply uninteresting. However, Reporters don’t always have time to conduct an interview to get a good one. That’s why inserting a solid quote into your press release can give Reporters something useful to rip + print – so they never miss a deadline. But, I realize that many actors aren’t exactly sure how to craft a good quote. And, sometimes you’re limited by a non-disclosure agreement, so you’re not allowed to talk about...
read moreMy Oscars Message for You
It’s Oscars week – a.k.a. the biggest publicity week in Hollywood. And the winner is… Who do you think will be the excited few to hear their names called this year? Since I don’t work for the accounting firm tallying the votes, I have no idea who will take Oscar home. But, what I do know is that it will be no accident. Yes, the winners are talented…and everyone nominated has proven themselves to be talented as well. However, what I’m talking about goes way beyond the artistic “show” side of show biz. It falls in the latter “business” side. I’m...
read more5 Areas Impacting Your Public Image
Admit it…you’ve searched for your name online to see what would come up, right?! Well, if you haven’t — go ahead…do it now. What popped up? Is it you…or someone else with your name? Find a few success stories about your career…or nothing at all? Does it seem positive…or full of secrets, rumors and scandals? Whether you actively work on creating it or not — your public image is out there. It takes less than a second to form a lasting impression and many people associate your public image with your reputation. Both can take years to build and...
read more#PRTips4Actors: Always Snap BTS Photos — ALWAYS!
Always Snap BTS (Behind-the-Scenes) Photos — ALWAYS! Fans love to get an inside glimpse into the world of entertainment. They’re fascinated by what goes on behind the scenes and nothing shares that better than a photo. This is why a simple snapshot of you hanging out on the set can go a long way at literally showing you are part of that world. This adds a layer of career credibility while satisfying an audience’s hunger to learn more about that project. Of course, sometimes you have to be very careful of what and when you can share these images. It’s imperative that you...
read moreSpotlight Solutions: When to Contact the Press
In an effort to help you understand how to effectively utilize PR to elevate your career, I’ve created: SPOTLIGHT SOLUTIONS What’s that? Spotlight Solutions are quick tutorial videos that I will be posting periodically to offer you answers to some of the most common questions about PR. This installment answers the question: When Should I Be Contacting the...
read more#PRTips4Actors: Start Contacting the Press Early
Start contacting the press early! Many outlets and Reporters like to plan their feature stories in advance. They want to make sure they have time to watch, read, and research the project or person they’re covering. However, not every outlet is the same…and different types of media have different deadlines. Those known as ‘long-lead’ outlets, which include the beautiful glossy printed magazines, need 3-5 months advance notice for feature stories – yes, I said MONTHS! Of course, some outlets can turn around a story within minutes, which is the case for...
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