3 Tips for PR Success
No matter what level you’re at in your career, it’s never too soon to start thinking about how to gain more attention for your talents. This is why, right now…I want to encourage you to spend some time really thinking about where you’re at and where you want to be. Figure out your goals and then start to create a game plan for achieving them. Seriously, you all work so hard at booking jobs and creating your own projects, that it pains me to see when you overlook opportunities to share your successes with the world. I most of the time…it’s simply...
read moreHappy New Year!
Another year is over — seriously?! I can’t believe how quickly the time flies. I had an amazing 2016 working with so many of you: actors, directors, creators and other artists. I really do get excited for each of your successes…and enjoy helping you share them with the world! So, as we ring in the New Year…just know how much I’ve appreciated all of your buzzworthy moments in 2016. And, I can’t wait to see how much buzz we can build together in 2017! THANKS…and Happy New...
read more#PRTips4Actors: Go Surfing this Holiday Season!
Go surfing this holiday season! Yep…you heard me correctly…GO SURFING! I’m not talking about actually heading to the ocean — but that would be fun, right? Instead, I’m suggesting when you find yourself stranded at the airport, or waiting endlessly in line at the mall, or if you simply need to take a break from your family – head online. Why? Because the holiday downtime offers you the perfect opportunity to search for possible press outlets to target in 2017. Use this time to visit websites that you don’t always get to during the busy times. Read a...
read moreIMDbPro: What Are You “Known For”?
I’m not a huge fan of IMDb. One of the biggest issues I have with the site is it gives actors very little control over the content that it lists about them. But, times they are a changin’…and IMDb has made a change, too! I was so excited recently when IMDb announced that now anyone with a Pro account has total control over selecting which credits are listed in the “Known For” section. This is a big deal because these highlighted credits are the first thing another Pro user sees when going to your page. And, since IMDbPro has become the industry’s...
read more3 Simple Truths About PR
Whether you are an actor, filmmaker, musician, comedian or something else entirely…there are certain factors about PR that I’ve discovered ring true for everyone. They might even seem obvious, but many times they are not adhered to. That’s why I think it’s worth sharing with you what I consider to be at the core of any publicity campaign. 3 Simple Truths About PR: 1. Strong Stories Grab Attention The fact of the matter is…a strong story will always find a reporter to cover it. It’s all about uncovering the best angle or way to tell your story that can make a...
read moreThinking of Starting a YouTube Channel? (GUEST BLOG)
Actress / Creator STEPHANIE JACKSON has been gaining a lot of attention for her comedy web series, DOES THIS BABY MAKE ME LOOK FAT? Currently in its second season on YouTube, Stephanie was recently showcased in BACKSTAGE.COM revealing how she went from inspiration to execution of the acclaimed series. Coming soon, Stephanie will be joining the popular website SHEKNOWS.COM in their ‘Experts Among Us’ section. Since many of you are also creating your own work, I asked Stephanie to share some of her best tips for navigating YouTube. GUEST BLOG by STEPHANIE...
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