#PRTips4Actors: Go Surfing this Holiday Season!

Go surfing this holiday season!

Yep…you heard me correctly…GO SURFING!

 

I’m not talking about actually heading to the ocean — but that would be fun, right? Instead, I’m suggesting when you find yourself stranded at the airport, or waiting endlessly in line at the mall, or if you simply need to take a break from your family – head online.

 

Why? Because the holiday downtime offers you the perfect opportunity to search for possible press outlets to target in 2017.

 

Use this time to visit websites that you don’t always get to during the busy times. Read a few of their articles, check out their regular columns and get a real feel for the type of news and projects they cover.

 

Which outlets are writing about the latest indie films?
Who is sharing the newest web series?
Which Reporters are featuring up-and-coming Actors and rising Directors?
In other words, what outlets are sharing the types of stories that you hope to be the focus of in 2017?

 

And don’t forget to take notes. Why is this important? Because the more you understand about what these press outlets and Reporters cover…the more you’ll be able to create a solid target list for when you have news to share.

 

Whenever I start working on a fresh PR campaign, I always ask my client if they have any outlets or Reporters they’re interested in focusing our efforts on — and the savvy ones always do.

 

So, going surfing now can help you be PR savvy in 2017!