Promotional Tool: 7 Ideas for Sharing Your Press Success
Trust me…it’s always exciting when you land a little press coverage. An Actor recently told me, “It was like magic. I clicked on the link you emailed me and up popped a lovely article all about me.” She was thoroughly giddy and I was thrilled for her. But, then I realized that she also thought that was the end…that her marketing work was done. And, if you’re thinking the same thing, I want to tell you – treat it like it’s the beginning. For most Actors, your career goal is to book more jobs, right? Well, one of the key steps for doing that...
read morePR QUICK TIP: Don’t Spray & Pray for Press
I’ve created this PR QUICK TIP video to help you understand how to effectively utilize PR in your career. This installment urges you to focus your PR efforts — instead of taking a spray and pray approach to gaining press attention! Got a PR issue you need help with? Send it to:...
read moreShaping Strong PR Goals for Your Acting Career
What’s your PR goal? Careful…your answer to this simple question could be what’s keeping you from grabbing the career attention you deserve. And, if you’re not sure or if this is not something you’ve ever thought about before, I want to encourage you to start right now. Of course, we all know that declaring a goal is easy. Anybody can say they want to be a guest on a podcast, get interviewed by their hometown paper or even land in a story on Backstage.com. Setting a goal and then creating solid action steps to help you achieve it is the key to success. Here are...
read moreWhy a “Sticky” Story is Good for Press
We are definitely living in a new golden age of entertainment. Today, there are more projects being created for audiences than ever before. And, there’s almost as many ways to watch them, including in theaters, on TV, On-Demand, online and even on your phone. Some are big blockbusters and network mega-hits, while others are small indie shorts and web projects. With all of these options…what is it that attracts an audience to watch? No matter who you ask, from industry insider’s to the average ‘Joe public’ – they all say it starts with: a good story. I think the same...
read moreDon’t Let Your Press Disappear
Yippee…you’ve landed in a feature article on a popular website! The story showcases your work and even highlights how your amazing talents have evolved over the years. It’s the perfect article to share with the world – and you do. You send the link to everyone you know, post it on social media, give it to your Reps to share, add it to your newsletter and more. Fast forward a few months later…and an industry insider emails you to let you know the link you shared is broken. First of all…WOW…this person is actually trying to read the article about you – so cool! But,...
read morePR QUICK TIP: Don’t Air Dirty Laundry
I’ve created this PR QUICK TIP video to help you understand how to effectively utilize PR in your career. This installment addresses how to positively promote a project even if the experience was a nightmare! Got a PR issue you need help with? Send it to:...
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