My Oscars Message for You

It’s Oscars week – a.k.a. the biggest publicity week in Hollywood.   And the winner is… Who do you think will be the excited few to hear their names called this year?   Since I don’t work for the accounting firm tallying the votes, I have no idea who will take Oscar home. But, what I do know is that it will be no accident. Yes, the winners are talented…and everyone nominated has proven themselves to be talented as well.   However, what I’m talking about goes way beyond the artistic “show” side of show biz. It falls in the latter “business” side. I’m...

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5 Areas Impacting Your Public Image

Admit it…you’ve searched for your name online to see what would come up, right?! Well, if you haven’t — go ahead…do it now. What popped up?   Is it you…or someone else with your name? Find a few success stories about your career…or nothing at all? Does it seem positive…or full of secrets, rumors and scandals?   Whether you actively work on creating it or not — your public image is out there.   It takes less than a second to form a lasting impression and many people associate your public image with your reputation. Both can take years to build and...

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#PRTips4Actors: Always Snap BTS Photos — ALWAYS!

Always Snap BTS (Behind-the-Scenes) Photos — ALWAYS!   Fans love to get an inside glimpse into the world of entertainment. They’re fascinated by what goes on behind the scenes and nothing shares that better than a photo.   This is why a simple snapshot of you hanging out on the set can go a long way at literally showing you are part of that world. This adds a layer of career credibility while satisfying an audience’s hunger to learn more about that project.   Of course, sometimes you have to be very careful of what and when you can share these images. It’s imperative that you...

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Spotlight Solutions: When to Contact the Press

In an effort to help you understand how to effectively utilize PR to elevate your career, I’ve created: SPOTLIGHT SOLUTIONS   What’s that? Spotlight Solutions are quick tutorial videos that I will be posting periodically to offer you answers to some of the most common questions about PR.       This installment answers the question: When Should I Be Contacting the...

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#PRTips4Actors: Start Contacting the Press Early

Start contacting the press early!   Many outlets and Reporters like to plan their feature stories in advance. They want to make sure they have time to watch, read, and research the project or person they’re covering.   However, not every outlet is the same…and different types of media have different deadlines.   Those known as ‘long-lead’ outlets, which include the beautiful glossy printed magazines, need 3-5 months advance notice for feature stories – yes, I said MONTHS! Of course, some outlets can turn around a story within minutes, which is the case for...

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3 Tips for PR Success in 2017

  The holiday lull is definitely over. Film productions are back and running full steam ahead. TV shows are shooting the back half of their seasons. And, pilots are already gearing up and starting the casting process. How press prepared are you for 2017?   I hope that while you were making resolutions to eat better and exercise more…you also took a little time to consider how you’re going to gain more attention in your career this year. You all work so hard at booking jobs and creating your own projects…that it pains me to see when you overlook opportunities to share your...

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